![]() ![]() These regulations are said to apply to 31 categories of food products including grains, edible oils, flavourings, meat-based products, dairy products, beverages, convenience foods, biscuits, canned foods, frozen beverages, snacks, confectionery, tea, alcohol, cocoa-based products and more. ![]() Shaving off the excess: China mandates food and cosmetics firms to limit excessive packaging and lower pricesĬhina has issued new, stricter packaging regulations covering food and cosmetics products to prevent what has been dubbed the ‘excessive packaging’ phenomenon, citing a need to prevent unnecessary extra costs to consumers and impacts on the environment.Ĭhina’s State Administration for Market Regulation (SAMR) recently launched the new regulations dubbed ‘Requirements of Restricting Excessive Package – Foods and Cosmetics’ in conjunction with the Ministry of Industry. Many of these uploaders have innovative ways of telling stories.īrands can choose to work with these uploaders, to help consumers better understand brand propositions, and help increase recognition and acceptance. One example is Coca-Cola’s Fanta brand. In China, there are other long-form video platforms such as Tencent Video, Baidu’s iQiyi, Alibaba’s Youku, and Bilibili, while short-video platforms include Douyin and Kuaishou. Any individual can create videos on Bilibili, and they are referred to as Up主 or uploaders. This opens up a new era of video marketing for brands, beyond traditional media advertisements. One of these products will include a coconut yoghurt.įrom Coca-Cola to coffee: How food and beverage brands are using Bilibili to attract Gen Z consumersįood and beverage brands are increasingly turning to Chinese video platform Bilibili to develop videos better catered to the country’s Gen Z audience, with many securing millions of views.Īccording to a report published by market research firm Nielsen and Shanghai-based online entertainment company Bilibili, Gen Z consumers in China are mostly relying on video to make food and beverage purchasing decisions. NOIX Foods (Tianjin) is a subsidiary of Munich-based NOIX AG founded by Dr Stefan Schmale, who wanted to develop healthy plant-based foods in Asia.Ĭurrently, Jooma produces and sells six SKUs of almond yoghurt in China using its proprietary technology.Īccording to Schmale, who is also CEO of NOIX AG, the plan is to launch three to four new product ranges next year, totaling 10 to 12 SKUs. ‘Superior tech’: Chinese plant-based brand Jooma outlines regional expansion, co-branding and product extension plansĬhinese plant-based yoghurt Jooma has detailed plans to expand to more tier one and two cities in the county, as well co-branding opportunities and a product range extension to grow the business. They are experiencing a transition from ‘drinking milk’ to ‘eating milk’,” Yili Assistant Vice President Yun Zhanyou told FoodNavigator-Asia. “The nutritional value of cheese has gradually been recognized by Chinese consumers. Yili has grown to become a major dairy market leader in China based on its traditional products such as liquid milk and milk powders, but given the rising interest of Chinese consumers in a wider range of dairy products and also dairy alternatives, the firm is now looking to expand its focus in other areas such as ‘edible’ dairy and plant-based innovations. Edible ‘dairy’: Yili ramps up focus on cheese and plant-based products in response to growing consumer demandĬhina dairy giant Yili has revealed that it is ramping up its focus on cheese and plant-based products in addition to its conventional dairy items in response to growing consumer demand. ![]()
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